The 26th Annual Snug Hugs for Kids commenced on Oct. 24 and ran through Dec. 14, and as usual, our Merlin family opened their hearts and their wallets to support children in need. Merlin locations participated in an in-shop collection drive, gathering new or like-new winter items for kids of all ages, including coats, hats, scarves and mittens.
All items were donated to Children’s Home + Aid, a leading provider of quality programs and services to families in need. The centers also collected monetary donations through the “Warm Hands & Hearts” little red mitten campaign—customers had the chance to donate $1 and got red mitten pin-ups in return.
As the holiday season approached, Merlin franchisees, corporate employees and vendors on Dec. 14 delivered the whole load to Children’s Home + Aid family, making it the most wonderful time of the year for some kids in need!